What does The S stand for? Swag, Superman - meme. The most used word in the whole universe. Douche bags use it, your kids use it, your mail man uses it, and your dog uses it. If you got swag, you generally wear those shitty hats side way, and your ass hanging out like a fucking goof cause your pants are half way down your white ass legs. To break down the word, it means (Secretly We Are Gay). It is also a word that means to represent yourself the way you represent yourself, baggy clothes, shitty hats, small penis and basically a way to say your afraid to come out of the closet.